Saturday, August 15, 2009

Attack of the Mad Men

Proving that news photogs can do more than clamor at crime tape, a couple of senior 'slingers have tapped their inner auteur, in hopes of promoting It all began when the founder of that invaluable site sounded the clarion - er, started a contest: "Make me a kick-ass commercial," Kevin Johnson intoned from on-high, "and I will hook you up with some serious photog schwag!"Cries of excitement followed this grand challenge; shooters began scribbling ideas on old tape labels and one guy fashioned a diorama using nothing but floorboard french-fries and tiny bits of scrim. In the end, however, only two (2!) submissions rolled in. That may sound like less than a groundswell, but considering the effort such a production calls for - not to mention the cruel and unusual critiques that would surely follow - it's understandable why many a lenser were afraid to try...But enough about me - THE ENVELOPE PLEASE!

from Richard Adkin's cmmercialAnd the Winner is.... Richard Adkins! Yes, THAT Richard Adkins! Seems the artist also known as Rad isn't content with traversing the Carolinas for broadcast powerhouse WRAL - now the dude's a director! His polished spot took the Grand Prize handily, no doubt for it's crisp premise, back-lit extras and slick execution. In it, Adkins envisions a veritable b-roll HQ, a bustling nerve-center where workers toil 'round the clock in lenslinging assemblage. This ad has it all! Minus of course a cameo from a certain Greensboro-based blowhard... Hey, Adkins - have your people call mine next time! We'll do lunch!

Stephen Press, CameragodSpeaking of cameos, it's the singular performance of a New Zealand deity that lies at the very heart of our inevitable runner-up. Stephen Press, narrowly revered as CameraGOD on many an on-line message board, takes the stage with little more than some index cards and gaffer's tape around his wrist. What follows is a cringe-inducing bit in which our nearly breathless steadi-cam operator blurts out the kind of inside one-liners that would make even a tripod lifer like myself groan. All goes unwell until an off-screen voice informs our hapless glass-hound he's barking up the wrong forum. In a word, Brilliant!

Now if you'll excuse me, I have to go rethink my dream sequence. The scrim holds up fine under the lights, but the french fries are starting to sag.

1 comment:

Anonymous said...

Thanks for the ink man, my people are on the phone to your people right now.... I think they are twittering.