Forget that More You Know crap, I need a PSA Campaign that'll hit touch TV news shooters in a way they won't forget... Enter Lenslinger Emeritus Ron Johnson, who (almost) went out of his way to get an important message out. You know, Roid-Raging Rent-A Cops and untethered weatherman fans aren't the only dangers we photogs face. Speed bumps, mop buckets, third graders ... each can unmake your day if for only an instant you forget that TV show you're watching so intently isn't shooting itself. Remember, only rookies get lost in the 'cup. You'd be better off wearing one. So look up and live, for one day you may wanna procreate. Protect your gear. Gird your loins. Otherwise, you'll be laid up with a bag of frozen peas on your junk while your girlfriend post rolling scrotum updates from her new Instagram account. Not even Mark Zuckerberg wants that.